Beginner Local SEO | The Foundations of What Google Wants
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Beginner Local SEO | The Foundations of What Google Wants

Beginner Local SEO | The Foundations of What Google Wants

Beginner Local SEO | The Foundations of What Google Wants


Understand exactly what Google is looking for to rank your local business higher than your competition in your city.

- By the end of the course you will understand exactly what Google is looking for to rank your local business higher in search results for your industry and city.

This course is designed to take the Local SEO beginner through Local SEO basics with the end result being a firm foundational knowledge of Local SEO. At the end of this course the local business will be equipped with the understanding of what Google is looking for from their local business to rank higher on the search engine for their industry and city of choice. The student will be able to use this knowledge as a base to launch themselves into further, more advanced Local SEO learning. After taking this course, the student will have come from knowing absolutely nothing about how Local SEO works to having a strong, foundational knowledge of Local SEO.

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Discover how understanding SEO strategies can help your website rank higher and get more clicks. Whether you’re interested in search engine marketing or becoming an SEO professional, Nixon courses features a variety of courses taught by top-rated instructors to help you achieve your goals.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the practice of improving a website’s content to increase its likelihood of appearing in relevant search engine results. SEO aims to increase website traffic by helping the website organically appear more often in relevant online searches. SEO strategies for improving a website are based on the factors that popular search engines (such as Google) assess when determining which websites to display in search results. 

SEO practices involve optimizing the quantity of written content across webpages, elevating the quality of content to ensure it offers clear value to audiences, and improving website performance and technical settings to make it easier for search engines to find the site. SEO is a practice for increasing organic web traffic as opposed to paid web traffic, meaning SEO strategies are designed to help a website rank in search engine results.

What is the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?

While both terms refer to promoting websites by increasing their visibility in search engine results, the main difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) is that SEO focuses solely on strategies to help a website rank in organic (unpaid) search results. 

SEO practices include improving the quantity and quality of content on websites to offer more value to audiences, with the goal to be recognized by search engines as a valuable resource and placed in relevant search results. 

In the digital marketing community, SEM is often used as an umbrella term for organic and paid strategies that help a website gain more visibility in search engine results. Therefore, SEM may include SEO strategies and paid digital advertising tactics to improve a website’s placement in search engine results.

SEO professionals need a basic understanding of technical website items — such as HTML tags, META tags, page speed, lazy loading, and server-side redirects — and their importance to search engines. Other useful skills include applying best practices and assessing websites to make recommendations for improving these factors. While you don’t need technical skills to succeed in SEO, it helps to know how to do the technical work to improve factors that help a website load, render, and redirect smoothly. 

SEO professionals also need research skills, critical thinking skills, an understanding of what makes website content high quality, and the ability to incorporate keywords into informative and creative written content. While you don’t need advanced writing skills to succeed in SEO, it helps to know how to strategically write content for a specific goal and audience.

What are some popular SEO tools?

There are free and paid SEO tools available for tasks like conducting keyword research, tracking keywords, measuring and analyzing website traffic, and assessing site performance. Popular SEO tools for keyword research include SpyFu, Ahrefs, KWFinder, Ubersuggest, and Answer The Public. SEO tools for measuring and improving site performance include Google PageSpeed Insights, SEO Web Page Analyzer, SimilarWeb, and SEO Site Checkup. 

Tools like Browseo and SERP Simulator allow you to view your website how a search engine would see it and preview how your site would appear in search results. SEO professionals also use tools like Schema Creator to customize how a website appears in search results. Popular platforms for SEO management (which often feature a combination of keyword research and wider analysis tools) include SEMrush, Google Search Console.

Requirements

- A willingness to learn Local SEO

Who this course is for:

- Local business owners or employees that have zero to below basic knowledge of Local SEO

Beginner Local SEO | The Foundations of What Google Wants
Beginner Local SEO | The Foundations of What Google Wants

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